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The Apple iPad Is For Old People [Apple Ipad]
The guys at Ultimi Barbarorum came up with an idea—an idea we were tossing around after the event yesterday, and even talked about a little last night—and put it into words. The iPad is for old people.
Those that are dubious of the iPad’s impending success (and I suspect that you are one of them, Baruch) are of course in danger or repeating history (qv iPod, iPhone). I have no intention of replicating all the arguments pro- and con the iPad, so I will limit myself to just one wholly original observation as to why I think the doubters once again are not getting it:
1. The iPhone was a success from the start, but it really became a ubiquitous device when it proved competent at a whole range of tasks beyond Apple’s original marketing copy. (It was just “a revolutionary mobile phone, a widescreen iPod with touch controls, and a breakthrough Internet communications device,” remember?) Now games rule on the iPhone, and as many parents will attest, the iPhone’s one true calling is as breakthrough child pacification device.
A similar role awaits the iPad. No, not for children; rather, look to the burgeoning end of the demographic curve: baby boomers.
I know many baby boomers who are intimidated by computers. Plenty are not, but a great many spend far too much time wrestling with viruses and drivers, wondering what a DLL is, and generally not knowing the difference between their RAM and a hard disk – all just so they can read emails and check their bank account online. Some boomers have sired offspring who gladly help them with remote tech support sessions, but many others have not, and suffer for it. The reason for all this misery is simple: Computers are still too complex for those not prepared to give them their undivided attention. That’s even the case for Macs.
Not so with the iPhone. I’ve seen that thing understood within minutes by 2 year-olds and 84 year-olds. It does one thing at a time. Your finger is the cursor. There is no need to tap things twice before stuff happens. You are allowed to turn it off with the power button.
But the iPhone isn’t perfect for baby boomers. The screen and text are too small for aging eyes, the keyboard too cramped for confident typing, making it unusable for even basic office productivity tasks.
Enter the larger, faster iPad. It’s a complex computer simplified, which makes it a perfect fit to those who…
Tags: apple ipad, the apple ipad
Google Voice Finally Heads to iPhone, Palm Pre With HTML5 Webapp – Google voice iphone – Gizmodo
What’s the solution to Apple’s stinginess about Google getting an official Google Voice app on the iPhone App Store? A webapp that has about all the functionality, but usable on any HTML5-capable smartphone.The webapp mimics the functionality of hitting up Google Voice on your desktop. You can make calls, send texts, listen to voicemails, change your settings and access your contacts all from…
0 comments Source: gizmodo.com
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Is it Time For a Winter PPC Account Makeover?
January is a fresh start, a time for resolutions, and a time for cleaning up the mess made from the holiday season. The same should apply to your Pay-Per-Click campaigns. Breathe new life into them with fresh keywords, ad text, and competitive research.
Here is a 5 step plan to give your PPC accounts a (much needed) winter makeover:
1. Read Blog Articles For New Keyword Ideas: Read your industry blogs to keep up with the latest buzz words. Reading the latest and greatest articles may help you think of new ways people will be searching for your products. Setting up a Google blog reader to follow blogs from your industry can help make this task much more time efficient.
2. Write At least 10 New Killer Ads: Take 1-2 hours and brainstorm some new ad text. Walk away from your computer, maybe talk to some clients, go to a white board. Break out from your mold of sitting at your computer and writing your ads. Switch it up! Sometimes to be creative you need to break away from the norm.
3. Study The Quality Score of Your Keywords: Check out which keywords in your account need some quality score help. Then separate those keywords out into their own ad groups and write highly specific ad text around them. Note the quality score before the change, then check the quality score in two weeks. Most likely you will see a big improvement.
4. Use SpyFu.com.: Use this tool to see what your competitors are bidding on! It’s not 100% accurate, but it’s a great way to come up with some new keywords and keep an eye on your competition. Simply type in your competitors’ URL to the search function on this site, and a list of your competitors’ paid terms is automatically generated.
5. Social Media: Stay in the loop on Facebook and other sites to see what your target market is saying and how they are talking about your products. This may help you come up with new ad text, and even make some changes to your landing page copy. Keeping your keyword, ad text, and landing pages relevant is an ongoing task. Social media sites can help you stay on the pulse of your ever changing and evolving targe…
The Real Google Phone: Everything Is Different Now [Google Phone]
It wasn’t supposed to exist. “The” Google Phone. Then we (and others) heard otherwise. And now, Google isn’t just handing this “sexy beast” out to employees, they’re going to sell it directly. Everything has changed. Here’s what we know.
• The Wall Street Journal says it’s made by HTC and called the Nexus One. It’ll be sold online, directly by Google. You’ll have to get your own cell service (which suggests it’s an unlocked device). Curiously, the WSJ says, “unlike the more than half-dozen Android phones made by phone manufacturers today, Google designed virtually the entire software experience behind the phone.” Sounds weird, since they designed the look and feel of the software on the Droid and G1 too, except that our source had told us before that the current Android we know isn’t the “real” Android. Also odd sounding: that name, Nexus One. But maybe not that odd.
• Google confirmed they handed out “a device that combines innovative hardware from a partner with software that runs on Android to experiment with new mobile features and capabilities and we shared this device with Google employees across the globe.”
• A bunch of Google employees tweeted stuff like the phone is “like an iPhone on beautifying steroids.”
• It probably looks like this: 
• It’s supposedly an unlocked GSM phone running Android 2.1, powered by the crazyfast Snapdragon processor, with an OLED touchscreen (no keyboard), dual mics (for k…
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